The web design is ongoing and, probably, also 2019 will make no difference: many could be the news on the design front, as well as confirmations from this inherited in 2018 near the end. And while the experts agree on another 12 months of minimalism and flat design, it seems that multimedia elements will always have greater importance. What are the upcoming trends as a result?
As already mentioned, 2019 will be confirmed for an extension of the trends already seen in 2018, with some important changes. Below, all the practices that could emerge during the next twelve months.
Speed and mobile first
Not surprisingly: also for 2019 the focus will be on loading speed , with a focus on mobile-first design . On the other hand, a study by Akamai has shown that users tend to leave a site if it is not completely loaded within three seconds, while the Google Speed Update – implemented last July – has given the speed an increasingly important weight.
The mobile-first approach, however, derives from the now unquestionable omnipresence of portable devices, such as smartphones and tablets, which in just a few years have become the main way of creating online traffic. As a result, users are more likely to open a website using mobile and non-desktop tools. In 2019, however, the “m” versions, with limited functionality, will have to be definitively abandoned, marrying without delay the responsive design , which guarantees the same experience on any type of device.
Flat design, asymmetry, geometry
Regarding the graphic aspect of websites, 2019 will also be always characterized by flat and minimalist design, perhaps declined to the extreme until it results in brutalist web design . An element of novelty could however be represented by grids and asymmetrical boxes, as well as several portals of major brands have decided to do in recent months.
Placing the boxes diagonally on a landing page, working expertly with CSS, adds originality to your site and seems to be able to stimulate the curiosity of the surfers.
There will always be more space for geometric shapes – squares, triangles, circles and so on – as a decorative element of spaces, substitutes for photographs. They can be used for backgrounds or become elements of navigation, for example to suggest actions to the user. The great advantage is the possibility of using highly scalable vector formats that, in addition to guaranteeing perfect visualization on any device, reduce loading weight compared to raster ones.
Video backgrounds and mini-animations
While 2018 was characterized by static images and photo slideshows for landing pages – for example in the classic box immediately below the navigation menu – 2019 could be characterized by video backgrounds . Always enclosed in squares, more than real movies are loops of light weight, for example to show a geometric game below the opening message of the site.
Do not miss the explosion of mini-animations, taking advantage of the great versatility of HTML 5 . These could be used for the transitions of the pop-up menus, to show the map of browsing directories, click on a link and much more. A technique that could also be applied to scrolling modes, especially considering how one-page design will still be launched next year.
In 2019 all the sites, especially those professional or dedicated to the sale of products and services, can not deprive themselves of an immediate and real-time interaction system with the users. For this reason, you can finally see the explosion of the chatbot , in appropriate windows reachable from any page of the site, also taking advantage of the resources of machine learning to provide answers more reliable and accurate.