Category: Digital marketing

5 Tips to Gaining Better SEO Results

While many people feel that search engine optimisation (SEO) is too hard to do and not worth the time investment, they are simply wrong. In fact, basic SEO is very easy, and more often than not is more than enough to get you ranked higher on the search engines for maximum exposure.

Top Tips for Better SEO Rankings

Here are the top 5 tips to gaining better SEO results that won’t take much time and are guaranteed to work.

Optimise your descriptions, titles, and URL

This has got to be the first and most basic thing you can do to help boost your SEO results. When you are describing your website, be sure that you give it a meaningful, unique title. Once this is done, you next want to add a description that is going to pique your ideal audience’s interest. Finally, when you are selecting your website’s URL, be sure that it is obvious what your site is all about. For example, if you are a site that helps with weight loss, having a URL of ‘’ is not really going to help anybody figure out what it is you do.

This is the first step and a priority for getting your site better rankings and increasing your online visibility.

Provide fresh, useful content

This is pretty self-explanatory, but you want to always have new, fresh content on your site. This can be anything from a video, slideshow, comments, music, articles, infographics, reviews, or anything you can think of that relates to your specific niche.  Not only is this going to help increase your SEO rankings, but it will keep your audience coming back for more, as well as paint you as the expert in your niche. 

Increase your website load time

The faster your website responds, the better. Not only do most people leave the site if it takes too long to load, but your website speed is also an SEO ranking factor. On top of that, the faster your website runs, the more conversion you are likely to get, not to mention page views. 

Be sure that your site is mobile friendly

Since most people use their mobile devices (smartphones, iPads, tablets, etc.) to do everything nowadays, it is a good idea to make sure your site is mobile friendly. In fact, about 70% of all online surfing is done on a mobile device. When you have a mobile-friendly site, you won’t be missing out on any of this potential traffic.

Register your site

When you register your website with both Bing and Google, it will be much easier for those search engines to find it. Plus, as an added bonus when you are registered with these search engines, you will get access to tracking information that can later be used to optimize your website even more.

These are 5 simple tips that you can do right now to start boosting your
SEO Melbourne ranking and increase your online visibility.

Generate More Sales With Digital Marketing New Zealand

Marketing is by far one aspect in business that we should focus on more frequently. For without it, how can we generate more sales that would lead to more income and net profit for the business? Thus, in this dawn of age it is but proper to join the bandwagon but give it with a bang. Yes, enter the digital world and tap into it’s power to generate more loyal customers for your business.

If you want to tap into the market in New Zealand you need to make sure you do know your market, you are able to reach out to them, and you cater to their needs. The same holds true even in brick and mortar businesses and traditional marketing. This is where digital marketing New Zealand takes into the picture. You might want to make use of the different platforms of which you can reach as many people as possible who are interested in purchasing from you. At the end of the day, the more people are being reached and show interest to your business, the higher the probability they will become a customer, later become one of your raving fans. This is where NZ search engine optmisation and digital marketing comes in to give your business a boost.

What’s with digital marketing in New Zealand that you are able to generate more sales with it? Well, for one, we already know the power of social media. The more visible you are, the more people will be curious about your business, and even want to try it out out of curiousity. If they like it, then they will keep coming back to you. How’s that? This is the effect of having to make use of digital marketing through different social media platforms.

Another thing, people are glued to their phones. Therefore, when you go and proceed with digital marketing New Zealand and specifically make use of mobile marketing, guess what? You are already up a notch with your competitor. Imagine, how many people are always looking at their phones, logging into their social media accounts. Not only that the number of hours they spend on social media. That’s already a huge number isn’t it?

Even if you can tap to 1% of the total population of New Zealand who are glued to their phones, always updating their social media accounts and have countless of hours a day checking out newsfeeds, posting into their timelines, and liking or commenting on a business’ fan page? The figure might shocked you. Not only that with digital marketing New Zealand you can convert that 1% into paying and loyal customers for your business who will always be buying from you especially if they like the product or service. Now, that’s the power of digital marketing New Zealand.

So, what are you waiting for? Do make use of digital marketing to your advantage and see for yourself the changes it can bring to your business. For sure, you will like the overall performance in tems of sales and net profit in the next months to come.