While many people feel that search engine optimisation (SEO) is too hard to do and not worth the time investment, they are simply wrong. In fact, basic SEO is very easy, and more often than not is more than enough to get you ranked higher on the search engines for maximum exposure.
Top Tips for Better SEO Rankings
Here are the top 5 tips to gaining better SEO results that won’t take much time and are guaranteed to work.
Optimise your descriptions, titles, and URL
This has got to be the first and most basic thing you can do to help boost your SEO results. When you are describing your website, be sure that you give it a meaningful, unique title. Once this is done, you next want to add a description that is going to pique your ideal audience’s interest. Finally, when you are selecting your website’s URL, be sure that it is obvious what your site is all about. For example, if you are a site that helps with weight loss, having a URL of ‘rollingthunder.com’ is not really going to help anybody figure out what it is you do.
This is the first step and a priority for getting your site better rankings and increasing your online visibility.
Provide fresh, useful content
This is pretty self-explanatory, but you want to always have new, fresh content on your site. This can be anything from a video, slideshow, comments, music, articles, infographics, reviews, or anything you can think of that relates to your specific niche. Not only is this going to help increase your SEO rankings, but it will keep your audience coming back for more, as well as paint you as the expert in your niche.
Increase your website load time
The faster your website responds, the better. Not only do most people leave the site if it takes too long to load, but your website speed is also an SEO ranking factor. On top of that, the faster your website runs, the more conversion you are likely to get, not to mention page views.
Be sure that your site is mobile friendly
Since most people use their mobile devices (smartphones, iPads, tablets, etc.) to do everything nowadays, it is a good idea to make sure your site is mobile friendly. In fact, about 70% of all online surfing is done on a mobile device. When you have a mobile-friendly site, you won’t be missing out on any of this potential traffic.
Register your site
When you register your website with both Bing and Google, it will be much easier for those search engines to find it. Plus, as an added bonus when you are registered with these search engines, you will get access to tracking information that can later be used to optimize your website even more.
These are 5 simple tips that you can do right now to start boosting your
SEO Melbourne ranking and increase your online visibility.